Street food business – which includes mobile food trucks and food carts is a billion dollar industry, according to the researcher IBISWorld Inc. Food truck business has witnessed a skyrocketing growth in the last year as more and more people are opting for cheap yet healthy breakfasts and lunches. If you’re new to the food mobile truck business then here are some tips for a roaring business -

1. Try innovative ways to market it. The décor, signage, uniforms, the place where it stands – all play an important role in making the business a success.
2. Try reinventing the menu. People like change so incorporate a few new dishes. Experiment with the menu to offer variety to people whom you serve. But don’t change your classic dish – the one that is hit with the food lovers.
3. If the items on the menu are too expensive, then people might not come regularly. Remember - people visit food trucks to eat cheap yet good food. If they wanted to shell out big bucks then they would have very well visited a fancy restaurant.
4. Before starting your food mobile truck business, check the community’s ordinances and laws as they vary greatly from state to state.
5. Stay active on social media. You can use your Twitter/ Facebook page to update fans about the daily specials and your locations. Also, you can connect with your clients on one to one basis - their honest feedback on the dishes and the overall ambiance of the truck will help you immensely. You know where you’re going right and which areas you need to focus on.
6. A food truck moves out from a spot once it serves all the customers in the queue. Technically – a food truck needs to move around a lot which is why as an owner you must ensure that you aren’t stocking a lot of food. As food loses its freshness over time. Instead, make short trips and keep restocking the fridge.
7. Marketing – Traditional marketing like distributing pamphlets or putting up banners work wonders for a food truck business.
8. It is very important to maintain the food truck properly. You do not want the truck to break down in the middle of the road. Take the truck for regular servicing.
9. Research the areas where you’re going to set up the food truck. If it is near a school or college, try to dish out what youngsters prefer to eat. If you are setting it up near a beach, make sure you have plenty of drinks and juices on the menu.
10. Take a stock of the situation regularly as it’s important to know where the business is heading. You could then start with re-planning your menu ( if required) and how to source the ingredients and whether you would like to create a chain or not.
11. People who flock to food trucks want to be served quickly. So hire trained cooks who can whip up a delicacy in a jiffy.

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